@AnnieSarabia
-
66% of brands worldwide are actively replying to Facebook fan posts/comments.
-
Nielsen released numbers today showing that the US mobile operating system have more or less stabilized with Android leading the way at 36%...
Consumer 360 - When Multicultural is the Culture
Nielsen’s Claudia Pardo shares insights into the growing multicultural population poised to drive growth in the U.S.
Favorable Demographics When compared to English preferring online Hispanics, Hispanics who prefer Spanish or are bilingual fall into a sweet spot for marketers looking to reach consumers who are young, make more money and have a family: Online Hispanics Less Than 34 Years Old Online Hispanics Who Earn More Than $40,000 Online Hispanics Who Have Children
(CNN) — Among U.S. adults who go online, 13% use Twitter — and more than half (54%) of these people access the popular social media service with their mobile phone, according to new research from the Pew Internet and American Life Project.
The report also revealed some interesting details about the demographics of Twitter users. For instance, 25% of adult African-Americans who use the Internet are on Twitter, as are 19% of Hispanic Americans, compared with only 9% of whites.
Where you live also may affect whether you’re on Twitter: About 15% of both urban and suburban U.S. adult Internet users are on Twitter, vs. only 7% of rural dwellers.
http://www.pewinternet.org/Media-Mentions/2011/Most-Twitter-users-access-service-from-their-phones
Only one tool is used by more PR professionals to reach Hispanic markets: mobile
MIAMI, FL, JUNE 7, 2011 – Univision Communications Inc., the leading media company serving Hispanic America, today announced that its exclusive coverage of the opening soccer matches of the 2011 CONCACAF Copa Oro (Gold Cup) tournament delivered triple the audience from opening matches in 2009 with the second match featuring 6.g Mexico vs. El Salvador reaching million viewers.
“Significant proportions of African-American (30%) and Hispanic (39%) adults say they are more likely to support a cause or social issue online than offline, according to the results of a new study by Georgetown University’s Center for Social Impact Communication and Ogilvy Public Relations Worldwide.”
Most popular social media sites by ethnicity
Hispanic magazine ad spending is up 24.8% through the first four months of 2011, according to HispanicMagazineMonitor™ estimates released today by Media Economics Group. While performance is still inconsistent across the segment, many key Hispanic titles and categories have shown strong growth in ad pages and spending so far this year.
